For Industrial Distributors and B2B Suppliers
When an Engineer Asks AI Who Supplies
This Part, AI Names Three Companies.
BrandKarma tells you whether you are one of them — per category, per engine, against the competitors you actually lose deals to. Nothing about your platform has to change.
The Question Behind the Question
"Best supplier for stainless fasteners with ASTM A193 compliance." "Who distributes high-voltage connectors with same-day shipping?" A procurement engineer asks that, gets three or four names with reasons, and starts the shortlist from there.
That conversation happens before anyone reaches your site, so nothing in your analytics records it. Your Google ranking does not decide it either — the engines answer from what they were trained on and what they retrieve, which is a different set of inputs entirely.
See the Answer
Read what ChatGPT, Gemini, Google AI Overviews and Grok actually say when a buyer asks about the categories you carry — Claude and Perplexity too, when you switch them on. The full answer, not a score.
Name Your Rivals
Benchmark against the distributors you actually bid against. See how often each one is named beside you, per category and per engine, with your own share of voice tracked over time.
Tie It to Traffic
Join what the engines say to your Search Console history and your first-party site traffic, so a change in visibility can be checked against arrivals.
What Does AI Tell Buyers About You?
Request a free AI Visibility Report. We run your top categories across ChatGPT, Perplexity and Gemini, show you which distributors get named instead of you, and send it within 48 hours.
Request Your Free AI Visibility ReportWhat You Actually Get
One Score Per Category, Tracked on Your Schedule
Set up the categories you carry — fasteners, fittings, connectors, safety equipment — and BrandKarma puts buyer-shaped prompts to the engines on the cadence you set. You get your average position and mention count per category, plotted over time, with the competitor table beside it.
- Average position and mention count per category, run over run
- Ranked table of every supplier the models named — who, and how often
- Unaided awareness and reputation measured separately, not averaged together
- Every score opens to the exact prompt, engine and raw answer behind it
Which Terms You Lose, and Who the Engines Cite Instead
For every term you track, see how often you and each supplier you track are mentioned, which domains the engines treat as the authority, and where you sit in classic Google results for the same term — with difficulty, cost per click and volume alongside.
- Mention rate for you and each tracked supplier per term, with the change since the last run
- The cited domains — often a trade publication or a competitor's spec page
- Your Google position and clicks for the same term, from Search Console
No Platform Migration, No Analytics Cookies
Monitoring needs no access to your site at all — it reads public AI answers. If you also want the traffic side, it is one beacon: cookieless, writing nothing to the visitor's device, so it adds no consent banner to a site your compliance team already signed off.
- One script tag, no platform dependency — the beacon is a plain image request, so it drops into SAP Commerce, OroCommerce, a homegrown B2B shop or a headless stack the same way
- Google Search Console — link a property and we pull sixteen months of daily site history in the background, plus three months of per-keyword rows
- Cookieless first-party analytics — no analytics cookies, no localStorage, nothing written to the visitor's device
- Web mention monitoring with sentiment and Ahrefs Domain Rating
- Read API for published content — early access, because content authoring is not yet open to customers — API documentation
Thin specs and missing attributes are a different problem, and BrandKarma does not solve it — we measure what the engines say about what you already publish. FacetFlux is our product information platform built for industrial catalogs. Separate products, same team.
Measure it before you argue about it.