An AI Answer Now Sits Between You and Your Buyer
"Best CRM for a twelve-person agency." "Which supplier makes corrosion-resistant valves for saltwater?" "Good noise-cancelling headphones for an open-plan office."
Ask any of these and you get a short list — usually three or four names, with reasons. Your buyer reads that list before they ever reach a search results page. You are on it or you are not, and nothing in your analytics tells you which.
Different Signals
Backlinks and domain authority do not decide what a model says. It answers from what it was trained on and what it retrieves at the moment it is asked.
Different Rules
Ranking first on Google does not put you in a ChatGPT answer. The two are built from different inputs, and one does not predict the other.
No Instrument
Your analytics can tell you a visit came from an AI assistant. It cannot tell you what the assistant said about you, or which competitor it named instead.
Every run is stamped with the model set that produced it, and the timeline flags the date that set changed — so you are never shown our own instrument drift as your progress.
What BrandKarma Does
BrandKarma puts a set of prompts to the AI answer engines on a schedule and records every answer. From those answers it builds a visibility score for your brand per category, tracks which competitors get named alongside you and how often, and gives you a per-keyword view of who the engines cite. It then sits that beside your Google Search Console history and your first-party site traffic, so a change in what the models say can be checked against whether anyone arrived.
How It Works
Monitor
Ask six AI engines on a fixed schedule
→Discover
Find the prompts and keywords that matter
→Diagnose
See who gets named instead of you
→Generate
Draft the content that closes the gap
→Deliver
Your site fetches it from one endpoint
→Measure
Join it to Search Console and site traffic
Monitoring, diagnosis and measurement run on a schedule for every plan. Discovery runs when you add a brand, and again whenever you re-run it. Content generation is in early access — it writes every article on this site’s blog, and we review each one before it publishes. Ask us for access.
What You Get
Track What the Engines Say, Week After Week
BrandKarma asks your prompts across ChatGPT, Gemini, Google AI Overviews and Grok — plus Claude and Perplexity when you switch them on — then scores what comes back. You get your average position, share of voice and sentiment per category, plotted over time and broken down by engine.
- Your average position and mention count per category, tracked over time
- Every brand the models name alongside you — ranked by mention count
- Sentiment and mention-rank distributions for the latest run, with their averages tracked over time
- Filter by engine, by category and by prompt type
- ChatGPT, Gemini, Google AI Overviews and Grok run by default; Claude and Perplexity switch on per brand
See Your Mention Rate and Your Google Rank on One Card
For every keyword you track, BrandKarma shows how often you and each competitor you track are mentioned in AI answers, which domains the models cite, and where you sit in classic Google results — with difficulty, cost per click and volume alongside. One card, both channels.
- Mention rate for you and each tracked competitor, with the change since last run
- The domains models actually cite for that keyword, with counts
- Keyword difficulty, cost per click and monthly search volume
- Your current Google position and clicks, from Search Console
What the Models Say, and Whether Anyone Arrived
Most AI visibility tools stop at the answer. BrandKarma puts the answer next to the outcome: AI mentions, first-party site traffic and web mentions on one dashboard, plus a written digest that reads those three against your Search Console history.
- Google Search Console — link a property and we pull sixteen months of daily site history in the background, plus three months of per-keyword rows
- First-party web analytics — cookieless, so it writes nothing to the visitor's device and adds no consent banner
- Web mention monitoring with sentiment and Ahrefs Domain Rating
- A written digest that reads across all four sources, on a schedule
Two Things That Are Not a Dashboard
BrandKarma ships an MCP server. Point Claude or any MCP client at it and you can read your analytics, manage monitored prompts, edit brand configuration and research keywords — in conversation, without opening the app.
Published content is available over a read API: fetch by brand, language, category, tag or slug, and render it however you like. Every article on this site’s blog is served through it. Read the API docs.
We have no named customer case study yet, and we are not going to invent one. Here is the instrument instead.
See What AI Says About You
Request a free AI Visibility Report. We run your top categories across ChatGPT, Perplexity and Gemini, show you who gets named instead of you, and send it within 48 hours.
Request Your Free AI Visibility Report